You Love to Coach
We Love Lead Generation
together we can
Grow Your Practice
(Watch the video to learn more)
3 Principles that help Coaches Succeed
Value First
Theodore Roosevelt said, “People won’t care how much you know until they know how much you care”. The way this principle comes alive in lead generation is that we give new contacts real value during every conversation, whether we end up working together in a formal way or only connect once. The first goal is to add value, not to do business.
Audience Clarity
It no longer works to “shout from the rooftops” to a very large group of people. Even the idea of a niche is become less effective. We believe we’re entering what we call, “The Era of the Super Niche” in B2B marketing. We must be super precise in who we are talking to so we can give them incentive to engage with us. We can help you do this too.
Nurture Always
Getting a new Sales Qualified Lead (SQL) feels great; that means they’re ready to do business with you, NOW. However, long-term value for your practice will compound as you effectively keep track of and serve Marketing Qualified Leads (MQL). These represent the future scalability of your business. As you serve them well, they will eventually (and gladly!) do business with you.